Life Science Sales and Marketing Information Framework
Alliance Consulting
Overview
Alliance's Information Management (IM) Framework offers emerging and mid-market pharmaceutical and biotechnology companies comprehensive reporting and analysis capabilities. These capabilities support the brand adoption process through increased effectiveness of sales and marketing resources.
The IM Framework is based on best practices gained through years of extensive industry experience that supports a wide range of promotional strategies. This framework consists of proprietary technology assets and services for data warehousing and customer master data management that are specifically designed to meet the needs of evolving mid-tier life sciences companies.
Alliance's IM Framework architecture is designed to expand incrementally, in step with the increased complexities, volumes, and integration requirements of growing organizations. The IM Framework is offered as an in-house solution or in a hosted Software as a Service (SaaS) environment.
Benefits
- Rapid time to benefit with comprehensive data management, decision support, and customer master functionality, tailored the specific needs of an organization.
- A scalable and extensible architecture that readily responds to changes in business needs such as mergers, new sales forces, markets, and products.
- A cost-effective SaaS subscription model that is readily transferable to in-house operations.
- Alliance's Master Data eXchange (MDX) data exchange hub provides comprehensive customer master data management capabilities at a fraction of the cost of comparable solutions.
- A reporting and analytics framework that meets the needs of a remote sales force, as well as the needs of home office management and executives.
Features
Alliance's Life Sciences Sales and Marketing IM Framework solution consists of multiple components that are integrated to provide timely throughput and accurate information to downstream reporting and analysis applications.
Source data acquisition facility:
- The solution captures both externally sourced data from popular syndicated data and process providers such as IMS, WK, Verispan, as well as data originating from internal sources such as SFA/CRM, ERP, and contract management systems.
Data QA/QC utilities:
- The rule-based utilities automate common data validation tasks for incoming feeds through the use of configurable business rules and process metrics collection for vendor scorecarding.
Customer data management:
- Central to the solution is its ability to conform customer data for healthcare professionals, organizations, and affiliations across disparate data sources. Alliance's MDX Software as a Service architecture provides full-featured, hub-based customer master capability.
Reference data management:
- The console-based interfaces provide data management and query capabilities for competitor products, market definitions, product groups, geographies, and customers.
Data repositories:
- Data storage and presentation capabilities provide time-variant dimensional perspectives to support historic, current, and projected views of data.
Reporting and analysis:
- Using the suite of Cognos tools, the solution provides comprehensive reporting and analysis capabilities.
In addition to comprehensive data integration capabilities, the IM Framework provides a rich analytics presentation layer that leverages the Cognos 8 architecture and is exposed through both Report Studio and Analysis Studio. Earlier versions of the reporting and analytics components leveraged IBM Cognos Impromptu, IBM Cognos ReportNet, and IBM Cognos PowerPlay.
Architecture
The IM Framework utilizes underlying data mart structures with aggregates that are specifically designed to support Cognos reporting, drill-down analysis, and dashboards utilizing dimensional packages. These structures support:
- Calendar dimensions including comparable rolling metrics and aggregates.
- Time variant sales force alignment hierarchies and roll-ups.
- Product and market definition analytics.
- A comprehensive customer-entity affiliation model that supports targeting based on individual prescribing behavior, group practice affiliation, sales force activity, managed care pull-through, and commercial contract effectiveness.
Availability
For more detailed information, visit our website: www.alliance-consulting.com
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