Pharmaceuticals and Life Sciences

White Papers & Fact Sheets


Clinical R&D:


IBM Cognos Clinical Trial Enrollment Performance Blueprint Business Value Guide
This Blueprint provides out-of-the box functionality including dashboards, analytical reports, and a pre-configured data model to facilitate rapid time-to-value. Proven practices in model design greatly reduce investment in implementation time and resources.
Optimizing Clinical Development
Download this paper to find out how to optimize the clinical development process. The guide outlines four key steps to success: getting the team on the same page, asking the right questions, shattering the silos, and updating your tools.
Driving Clinical Trial Performance
In this white paper, learn about the importance of measurement in the clinical trials process and key areas to measure. The paper also discusses how Cognos performance management software can improve clinical trial performance.
A New Day for Clinical Trial Management
 Download this paper to see how Cognos can help you monitor key stages in the clinical trial process from your desktop.


Finance:


Performance Management in Clinical Research
Learn how Cognos helps companies manage clinical trial performance and drive down drug development costs. Cognos business intelligence and planning software gives access to critical data and delivers the information needed to optimize performance.
The Critical Need for Clinical Performance Management
Learn about the findings of a PharmaVOICE e-survey on clinical performance practices in pharma companies today. And understand how organizations can leverage clinical information to better manage the drug development process.
Measuring Performance in Clinical Research
The results of this PharmaVOICE e-Survey, sponsored by Cognos, provide insight into pharmaceutical companies' top clinical research objectives, how they measure performance, and how they view their efforts.
Effective Sample Reporting
Discover how one large, diversified international pharmaceutical company used Cognos to meet FDA sample tracking regulations. Boost responsiveness. And proactively monitor and identify anomalies – before they became a problem.
Dashboard – Performance Management
Download this insert from the June 2006 issue of Pharmaceutical Executive and learn how companies are using Cognos software to advance performance from clinical development through sales and marketing.
I-Many Medicaid Analytics
Find out how Medicaid Analytics provides analysis of historical Medicaid performance and profitability, forecasting of future performance, and sophisticated "what-if" analysis to optimize contract decision-making.

Sales & Marketing:


Cognos-Accenture Pre-Contract Analytics
Discover how Pre-Contract Analytics from Cognos and Accenture provides easy-to-manipulate business models to better predict financial impacts of contract terms and market conditions.
10 Ways to Drive Performance: Sales and Marketing
In this white paper, read how performance management software can help companies analyze marketing performance, align resources with opportunities, and monitor performance with scorecards.
Up Close with Novartis
Read how Cognos customer Novartis tamed its distribution channel, reducing returns by 33 percent, stabilizing revenues, and improving forecasting.
Painless Planning for Actavis
Read how Actavis deployed Cognos Planning to complete its sales budget and financial plan, achieving considerable savings in time and effort.

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Additional Resources:


IBM Cognos Clinical Forecasting Performance Blueprint
Online Demo
Learn proven best practices in enrollment indicators that can affect the progress of costly clinical trials.
Read Now
10 Ways to Drive Performance: Pharmaceutical Sales and Marketing
White Paper
It starts with identifying your most valuable customers. It ends with budgets you can trust, and clear metrics you can track and share across your organization.
Pharma Perspectives
Article
A paper that offers perspectives on the pharmaceutical industry. Learn about the move toward targeted consumer-driven strategies in sales and marketing. Also discussed are two Cognos Blueprint solutions for managing costs and patient enrollment in clinical trials.
IBM Cognos Clinical Trial Forecasting: A Web-Based Performance Managemenet Application
Business Value Guide
This Performance Blueprint provides insight into enrollment indicators that can affect the progress of costly clinical trials, to ensure adequate patient participation and facilitate collaboration among all stakeholders.
Clinical Trials Performance Management
Online Demo