Business Intelligence in Fast Food

The fast food industry is a leading implementer of business intelligence software according to a recent article in CIO Magazine. The March 15th issue discusses how the rigorous application of business intelligence is helping different restaurants reap real rewards.

• T.G.I. Friday's and Pick Up Stix restaurants use Cognos business intelligence software to spot discrepancies between negotiated rates for supplies and what vendors actually charge. As a result the firms saved $200,000 in 2003.



• Ruby Tuesday's profits and revenue have grown by at least 20 percent each year based on insights provided by its BI infrastructure which consists of analytical tools from Cognos, an Oracle data warehouse, and tools from other vendors.



• Wendy's decided to accept credit cards based on information from its BI systems which include Cognos PowerPlay, IBM DB2 OLAP software, IBM and Compaq servers, databases from Oracle, and tools from other vendors. Sales grew an average of 35 percent per order compared to cash orders.

Research firm IDC points to a five year ROI of 430 percent for a properly managed BI implementation. Read the full article on business intelligence in CIO Magazine

Leading firms in the hospitality industry, as well as the retail sector, choose Cognos solutions for corporate performance management.

	BI standardization is a hot topic in the fast food industry. See why McDonald's Canada chose Cognos reporting software to standardize all its business and production reports on a single solution.

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