Banking

IBM Cognos Retail Banking Customer Segment Performance Blueprint

Growing your retail banking operations means increasing wallet share, improving customer satisfaction and loyalty, and serving mass market customers more cost-effectively. To succeed, you must understand the needs of individual customers and customer segments so that you can put strategies in place that offer them the right product at the right time via the right channel.

Bring initiative planning and tracking to the fore

The tools to understand customer segment performance have existed for years. But institutions have failed to meet their growth and profitability targets because:

• Data exists in disparate systems.
• Customer profitability solutions are isolated from the financial planning process.
• Customer relationship management (CRM) solutions have been cost-prohibitive and rarely lived up to their promise.
• Initiative planning and tracking has been an afterthought.

Set and monitor targets that improve segment profitability

Cognos used banking industry best practices to create a performance blueprint for Retail Banking Customer Segment Performance. Retail banks can use it to consolidate customer data, understand customer segments and individual customers, and set and monitor specific targets that improve segment profitability:

• Customer segment reporting, analysis, dashboards, and scorecards let managers see at a glance how individual customers and customer segments are performing across measures such as customer profitability, customer lifetime value, risk grade, and products most likely to be purchased next.
• Initiative reporting, analysis, dashboards, and scorecards identify the customers and customer segments to target for product or service initiatives, based on the performance of past initiatives.
• Initiative planning lets you perform what-if analysis and plan marketing initiatives by product within customer segment.
• Customer segment P&L calculation and forecasting is created dynamically from revenue, balance, and cost information to provide customer segment profitability information.
• Activity-based costing and management is based on accurate data through integration with Acorn Systems’ Profit Analyzer CI, another costing provider, or the bank’s existing systems.

Learn more about the IBM Cognos Retail Banking Customer Segment Performance Blueprint.

• Read the Business Value Guide
• View the Web Demo

Additional Resources:

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