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Sales
Overview
Cognos delivers software and services to help your sales management team close more deals sooner, more often, and for more revenue:
Gain visibility into revenue
- Evaluate revenue trends (increase or decrease in demand), how regions and products are performing, which channels account for what proportion of sales, and which regions are losing market share.
Track and allocate sales resources more effectively
- Analyze rep performance by region, by volume, and by sales effectiveness; and allocate these resources to the sales stages, regions, or products where they will have the most impact.
Identify and leverage your most valuable customers
- Create detailed profiles that show how much customers buy and how frequently, how much revenue they generate, and how much they cost to serve and close.
Align sales plans with company priorities
- Integrate the sales planning process with supply chain forecasts, headcount projections, marketing plans, financials, and other data.
BlueCross BlueShield of Tennessee has rolled-out Cognos reporting to more than 400 users across the organization. They are gaining insights from Cognos multidimensional analysis which provides a dynamic, flexible, and powerful web-based information portal for their members and helps keep their fingers on the pulse of their health expenses and expenditures.
More: Benefits and Value
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