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Marketing
Overview
Cognos software delivers competitive advantage to marketing professionals in the world's leading companies:
Identify and retain high-value customers
- Discover who buys the most, who buys most often, and who costs the least to serve.
- Harrah's Entertainment used sophisticated customer profiling to increase same-store sales growth and cross-property visits.
Improve campaign ROI
- Analyze response rates by demographic group, region, season, tactic, incentive, message, or medium.
Build a stronger brand
- Analyze your brand performance across every channel, product line, or program.
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Read why Pernod the second largest wines and spirit company
in the world chose Cognos for their performance
management platform.
Align marketing plans with corporate financials
Understand how marketing planning functions affect associated drivers in sales, purchasing, and production plans.
More: Benefits and Value
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