Radio Cognos
Episode 7: The Marketing Show
[Aired: October 17, 2007]
- Why is good marketing like good farming?
- Can marketing make your customers smarter?
- What's the marketing mandate in a performance management system?
All is revealed in BI Radio, Episode 7. View transcript.
[Time: 29m 50s]
Episode 7: Show Segments
![['What's your 'return on customer?' An interview with Martha Rogers, Ph.D]](/radio-cognos/img_rogers.jpg)
What's your "return on customer?" An interview with Martha Rogers, Ph.D
The best-selling author talks accountability to customers, balancing short-term goals with long-term relationships, and what marketers can learn down on the farm. View transcript. [Time: 9m 25s]
![[How KnowledgeStorm makes its customers smarter]](/radio-cognos/img_storm.jpg)
How KnowledgeStorm makes its customers smarter
It's one thing to provide your content to thousands of potential buyers. It's a new order of value when you can tell your customers which offers they really want to see. View transcript. [Time: 9m 02s]
![[The marketer's new mandate: Investment advisor to the business]](/radio-cognos/img_dussault.jpg)
The marketer's new mandate: Investment advisor to the business
We talk to Meg Dussault, co-author of The Performance Manager, about the information sweet spots marketers need to succeed in the race for customers' hearts, minds, and wallets. View transcript. [Time: 9m 31s]
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