Some news is only of value if it's received in real-time or close to real-time. It's no good finding out that a key customer is unhappy a week after their order status has gone to "back-ordered".

Cognos NoticeCast allows users to define agents that automatically send them notifications as events transpire. Notifications are delivered via email, to the user's desktop or to a wireless device.

The result? Users are informed as mission-critical business events occur, and the reach of business intelligence is extended to anyone with a cell phone or PDA.