Customer Performance Management

Customer Analytics Key features up close

Cognos solutions for Customer Performance Management enable you to monitor, measure and report on the overall health of your customer relationships. Then they help you plan more effectively, to align marketing, sales and operations to respond to customer demand.

With hundreds of pre-built reports, metrics, and connections to standard data sources, you can identify top customers by revenue and profits, as well as those that are more costly in terms of service and returns, and which customers present a credit risk. Cognos makes it easy to quantify the factors that affect customer satisfaction and loyalty, and link those factors to revenue and profitability. With a more comprehensive and reliable view of your customers, you can align corporate initiatives to address customer problems and satisfy customer needs.

Cognos helps you:

• Analyze buying trends to understand customer purchase patterns and spot cross-sell opportunities. Learn more about Sales Analysis.
• Optimize customer segment profitability in commercial and corporate banking. Learn more about the Corporate Banking Customer Segment Performance Blueprint.
• Report on and analyze profitability of customers in retail banking. Plan sales and marketing initiatives to improve results. Learn more about Retail Banking Customer Segment Performance Blueprint.
• Drive a more effective consensus forecast in manufacturing to anticipate customer demand. Learn more about the Sales and Operations Planning Blueprint.
• Adjust retail promotions and campaigns on-the-fly, based on performance and customer response. Learn more about the Strategic Promotion & Marketing Planning Blueprint.
• Profile and evaluate your customers based on revenue, frequency of purchase, rates of return, cost to service, time to pay, and other factors. Detect customer satisfaction issues in time to correct problems.
• Monitor accounts receivable to identify and deal with potential sources of bad debt. Track the number and age of receivables, credit, cash flow, and overall accounts receivable performance. Learn more about Accounts Receivable Analysis.

Learn more: Cognos Customer Analytics.

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Cognos is a world leader in business intelligence, performance management, data integration, enterprise risk management, olap reporting, analytics software, Oracle business intelligence, and balanced scorecarding for the enterprise.