IBM Cognos Now! Operational Business Intelligence

For Salesforce

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IBM Cognos Now! for Salesforce delivers multi-dimensional analytics and multi-object reports that provide comprehensive, real-time visibility into your sales, marketing, and support operations.

Based on an innovative operational business intelligence platform, IBM Cognos Now! for Salesforce brings greater detail and more sophisticated analysis to the wealth of your Salesforce data.

Leverage the value of your Salesforce data

• Powerful drill-down analytics: Examine metrics in the finest detail for root-cause analysis. Track performance across multiple dimensions, for example, product sales across multiple regions, multiple quarters, and multiple sales reps.



• Join multiple Salesforce objects: Generate reports on as many metrics as you need: opportunities, accounts, leads, contacts, campaigns, and more. You can also add your own custom objects to dashboards and reports.



• Integrate multiple data sources: Combine Salesforce data with financial, product, and other enterprise data sources, whether inside or outside your company's firewall.



• Exception management: Set up custom alerts, so you can receive immediate notification when a key metric crosses a critical threshold.

Instant answers for sales, marketing, and customer service

IBM Cognos Now! for Salesforce supports a complete multi-dimensional analytical model than enables users to drill down to various levels of aggregation. Users receive instant answers to important questions about the health of your business operations:

• For the Sales Executive: Which sales reps and which partners are contributing the most to your pipeline across each region? Looking at the most productive partners, how are pipeline opportunities distributed among your sales reps? Map your current pipeline and your forecast by region and by sales channel.



• For the Marketing Executive: For each campaign or promotion, what are the response and conversion rates? Drill down on responses and closed sales to determine which promotion periods were most productive. What types (by industry, company, contact) of trade show leads are converting to actual sales?



• For the Customer Service Executive: What is the daily volume of my call centers by region and service center? Which accounts or opportunities are experiencing heavy case volumes; and of those, what kinds of cases are coming up? Notify me when there are more than 20 cases for any product within a single account.

Seamless integration with Salesforce

IBM Cognos Now! connects directly into Salesforce to transform the data to deliver continuously updated dashboards and reports. It is built on and certified with the Salesforce AppExchange.

The IBM Cognos Now! engine uses a remote web services (SOA) interface to connect into the Salesforce environment with secure credentials and encryption to ensure data integrity.

Every time data is updated in Salesforce, IBM Cognos Now! updates the corresponding dashboards and reports, and updates the cubes and data models to reflect the latest changes.

IBM Cognos Now! supports a complete multi-dimensional analytical model than enables end users to drill down to various levels of aggregation, unlike other hosted BI products that only provide static reports.

With powerful drill-down capability, IBM Cognos Now! for Salesforce makes it easy to get to the finest levels of detailed data for root-cause analysis.

An upgrade path to enterprise-class BI

Cognos offers deployment options to suit the needs of every organization. If you have limited IT resources, you can choose the IBM Cognos Now! Managed Service, where Cognos handles all administration and support, while the IBM Cognos Now! appliance remains secure within your company's firewall.

For complete control, you can purchase the IBM Cognos Now! appliance and manage the solution yourself.

Additional Resources:

IBM Cognos Now! Demo

Online Demo

See how users build and edit their own dashboards quickly and easily.

'Operational BI: Getting Real-time About Performance' by Aberdeen research

Research Report

Companies are trying to improve efficiencies and performance of may day-to-day and real-time activities, such as customer interactions, finance and accounting processes, transportation/shipping, sales activity, manufacturing, inventory management Business Activity Monitoring (BAM), and marketing. This research report from Aberdeen Group provides a roadmap for the strategies and capabilities that Best-in-Class companies are employing to improve operational performance.

Operational Business Intelligence: Providing decision-makers with up-to-date visibility into operations

White Paper

Learn: Use cases for operational BI; The difference between enterprise BI and operational BI; Criteria for a successful operational BI deployment.

Manufacturing Quality Assurance with IBM Cognos Now! Monitor White Paper

White Paper

Find out how operational performance management with Cognos can improve efficiency, quality, and profitability in your organization.

Operational Business Intelligence: Assessing Market Treands and the Use of BI in Operations

White Paper

An issue paper by Ventana Research substantiates the view that operational BI is an important tool for performance management; companies that adopt it can expect to become more effective in key areas of operations.

Business Intelligence for Midsize Organizations featuring Gartner research

Analyst Report

Case studies of midsize organizations using Cognos software as a foundation for Performance Management. Featuring research from Gartner and Cognos into what midsize organizations needs are to make better business decisions with limited resources and budget.

Lowering the Total Cost of Ownership for Business Intelligence in Mid-Size Companies

Analyst Report

A Ventana Research white paper

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