IBM Cognos 8 Business Intelligence
Value for Business: BI that Fits Your Role
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BI consumers
You're an HR Specialist with a monthly talent report. Or a key person in the supply chain notified when deliveries are late. Or you manage several sales accounts and know when order rates change. Easy-to-use, timely information can make the difference to your job.
- Get the information when you need it to support your day-to-day decisions.
- Share information with colleagues, partners, or others to get everyone on the same page.
- Subscribe to just the reports you need to stop drowning in information.
- Understand what takes priority and ensure you're making the numbers.
Executives
As a finance executive, you need to know when quarterly revenue streams change. As the sales executive, you need to know what territories are flagging. As the marketing executive, you need to see the results of your campaigns for those areas. BI helps you understand. And decide.
- Get at-a-glance metrics that let you gauge the organization's progress and momentum.
- Establish who is accountable for the elements of your strategy.
- Get the detail behind the numbers to understand what's making it happen.
Business managers
Your role demands rapid responses to issues as they occur. For example, if an email alert shows you an inventory problem, BI can help avoid a back order situation.
- Ask all the questions you need to support your innovative projects.
- Provide insightful leadership based on understanding your people, examining trends, and identifying opportunities.
- Present information with visually engaging reports and dashboards.
- Get alerts to let you see business events as they happen.
Professional authors
You follow business questions where they take you and find answers to share across the organization.
- Remove the constraints of 'we can't access that data' to get the necessary information in reports and queries.
- Build reports with multiple elements to communicate the story more effectively.
- Analyze or report against both multidimensional and relational data sources to bring information together.
- Create reports more quickly and more easily.
- Link information from scorecards to reports to analysis to business event alerts.
IT administrators
Linking applications, data sources, and users on a budget is part of your regular day. You need to give users the information they need while saving resources.
- Meet the needs of all your users without overburdening your IT department.
- Increase user adoption by delivering business intelligence tailored for the variety of user roles rather than one-size-fits-all.
- Deliver BI that's easy to use and deploy, reducing your requirements for training and maintenance.
- Extend self-service capabilities to lessen your workload.
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