IBM Cognos NoticeCast

Analyst and Press Views


"By 2007, more than 60 percent of knowledge workers will use automated information exchange applications to aid in the execution of their roles (0.7 probability)."
Bill Gassman, Principal Analyst, Gartner Research, in "Detect External Events with Business Activity Monitoring," April 2004

"The BAM concept is one outcome of Gartner's interest in promoting the real-time or "zero latency" enterprise concept. Here, latency means the gap between when data is recorded (in an IT system, that is) and when decisions can be made—often a gap of surprisingly long duration in some complex or distributed organizations. Zero latency implies that once data is recorded, it's immediately available for decision-making and thus helps the organization operate in a proactive rather than retroactive manner."
Stewart McKie, "The Big BAM." Intelligent Enterprise,
July 18, 2003

"What it comes down to is that companies must increasingly ensure they have—as one recent industry publication put it—"eyes everywhere." BAM calls for sophisticated software and systems able to zero in on data in real time, not in the data warehouse, from disparate areas."
Bertrand Marotte, "BAM is like having eyes everywhere."
Globe and Mail.com, May 6, 2004

"No longer can businesses, large or small, ignore the need for capturing and analyzing information in real time. And no longer do enterprises have to piece together existing business intelligence architectures in order to gain the advantages of real-time analysis. BAM is here, able to serve critical information at the touch of a key and able to get working without a mammoth corporate financial commitment."
Diaz Nesamoney, "BAM: Event-Driven Business Intelligence for the Real-Time Enterprise," DM Review Magazine, March 2004.