Cognos to Deliver Keynote at Slam 2007
– Meg Dussault to Highlight How Performance Management and Business Intelligence Improve Decision-Making in Sales
and Marketing –
BURLINGTON, Mass., June 4, 2007- Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that Meg Dussault, director of corporate positioning, will deliver a keynote address at the Sales Licensing Alliances & Marketing (SLAM) Conference on June 6 at the Hyatt Regency Tech Center in Denver, Colo.
During the session, Ms. Dussault, noted co-author of The Performance Manager, Proven Strategies for Turning Information into Higher Business Performance, available on Amazon.com, will discuss how Performance Management and Business Intelligence play pivotal roles in better aligning organizational goals and strategies for improved decision-making. Ms. Dussault's remarks will be tailored specifically to showing how actionable, consistent and streamlined business information and metrics fuel sales and marketing efforts and combine to drive corporate performance. Slated to begin at 9:15 a.m., MDT, her speech is titled "A Better Way Forward: Leveraging Business Intelligence and Performance Management Solutions as Catalysts for Improved Decision-Making in Sales and Marketing."
"Business intelligence and performance management solutions are a key part of today's sales and marketing departments and a topic that has been requested for by attendees," said John Cargile, Managing Editor, Software Business, which is organizing SLAM. "Meg Dussault has been one of the people driving the push for prioritizing these solutions and will provide valuable insights for data-driven decision-making in her keynote. Cognos is a top software company and we're happy to have them share their expertise and best-practice examples at this year's SLAM Conference."
SLAM 2007 focuses successful business development models, sales strategies, licensing technologies, partnering, growth opportunities, and marketing issues facing software companies. Ms. Dussault's visionary keynote is part of a fast-paced industry event tailored to the goals of software sales and marketing executives, managers and team members. This year's conference will have added emphasis on Software as a Service, Selling Solutions, Sales Demonstrations, and Perfecting the Sales Force Organization for Fast Growth Software Companies. More information on SLAM 2007 can be found at http://www.softwarebusinessonline.com/slam_conf2007_index.htm.
About Cognos:
Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services
to help companies plan, understand and manage financial and operational performance.
Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? – and enables them to understand and monitor current performance while planning future business strategies.
Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com.
Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.
Note to Editors:
Copies of previous Cognos press releases and Corporate and product information are available on the Cognos Web site at http://www.cognos.com.
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