David Axson And Princess Cruises Headline Cognos Innovation Center Webinar Feb. 6
– Complimentary Web seminar will provide decision-makers with real-world case study comparisons and best-practices for building a performance management business case –
BURLINGTON, MA, February 1, 2007– Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that Cognos Innovation Center Advisor, David Axson, will keynote a Webinar February 6 to examine the challenges decision-makers face as they strive to gain sustainable competitive advantage by improving performance management processes.
The presentation will begin at 11:00 a.m. Eastern. During the session, Mr. Axson will discuss:
- Why it is important for companies to look at both improved efficiency and effectiveness
- How organizations should think about improvements in four critical areas: process quality, staff leverage, risk mitigation and decision quality
- What quantitative performance improvement opportunities can be expected as decision-making improves
Mr. Axson will be joined by Princess Cruises’ Director of Financial Planning and Analysis, Greg Bozigian, to discuss his company’s award-winning performance management implementation.
Mr. Axson is President of The Sonax Group and co-founder of The Hackett Group. He has served as a Cognos Innovation Center Advisor since its inception in 2004. Mr. Axson has recently authored a book entitled “Best Practices in Planning and Performance Management: From Data to Decisions. The book is the second edition of a highly successful first edition entitled Best Practices in Planning and Management Reporting.
Princess Cruises’ success story is profiled in Mr. Axson’s new book.
To register for the Webinar, visit: http://axson.cognos3.com/
About the Cognos Innovation Center for Performance Management
The Cognos Innovation Center was established in June 2004 to advance the understanding of proven performance management best-practices and enabling technologies . Staffed globally by experts in planning, business intelligence, management processes, and technology, the Innovation Center partners with more than 2000 Cognos customers, academics, partners, industry leaders, and others who want to accelerate adoption, reduce risk, and maximize the impact of technology-enabled performance management practices. Depending on their area of interest, members focus on advancing performance management practices or business intelligence competency, gaining insights from experts and peers who have experienced similar challenges and paths to success. Visit: http://www.cognos.com/innovationcenter/
About Cognos:
Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services
to help companies plan, understand and manage financial and operational performance.
Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? – and enables them to understand and monitor current performance while planning future business strategies.
Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com.
Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.
Note to Editors:
Copies of previous Cognos press releases and Corporate and product information are available on the Cognos Web site at http://www.cognos.com.

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