New Cognos Performance Solutions Target The Pharmaceuticals Sector
– Clinical Trial Forecasting and Sample Optimization solutions
help
pharmaceutical companies coordinate financial and
operational plans to
improve resource allocation decisions –
BURLINGTON, MA May 3, 2006—
Cognos (Nasdaq: COGN; TSX: CSN),
the world leader in business
intelligence and performance
management solutions, today announced the launch of two new performance
solutions designed to help pharmaceutical companies improve clinical trials management
and optimize sample distribution across the sales force to better meet corporate
revenue targets.
Clinical trials represent one of the biggest direct-spend components in most
pharmaceutical R&D budgets. The new Cognos Clinical Trial Forecasting
Blueprint helps pharmaceutical companies better anticipate clinical
trial resource requirements and accompanying expenses in order to comply with
FDA filing requirements. Capitalizing on the robust multi-dimensional modeling
and integrated workflow capabilities of Cognos 8 BI and the new Performance
Blueprint, organizations can more accurately forecast, plan and manage trial
expenses; recognize and correct under-performing clinical trials; consolidate
all trials to facilitate enterprise-wide visibility and analysis; and drive
greater accountability and control at each stage of the trial.
Another significant pain point for pharmaceutical companies is the inability
to determine the right mix of sample resources to allocate to their sales force
in order to meet overall prescription volume growth targets. The Cognos
Sample Optimization Blueprint enables pharmaceutical executives to
develop and implement sample allocation plans that are in line with corporate
revenue objectives. By providing an automated and consistent vehicle to solicit
input from all stakeholders – including finance, sample administrators,
brand managers, and operations managers – the Blueprint helps organizations
build optimal sample distribution strategies that take into account current
market conditions, field level information, inventory plans, and other corporate
goals.
Developed by the Cognos Innovation Center for Performance Management, the
new Clinical Trial Forecasting and Sample Optimization Blueprints are targeted,
pre-built data, process and policy models based on proven best-practices in
pharmaceutical operations planning, budgeting and forecasting. These Blueprints
equip customers with all of the necessary technology and process design choices,
enabling them to synchronize and coordinate financial and operational plans
in order to make better resource allocation decisions.
"High performance pharmaceutical companies require superior visibility
and control of complex, mission critical processes like clinical trials and
sample allocation planning in order to stay competitive in this fast paced
industry,” said Bill Stevens, senior director of life sciences solutions
at Cognos. “CRM and ERP systems do not offer the right level of granularity
to enable informed decision-making, and spreadsheets are not an option given
how difficult it is to gain a consolidated view of information for cross-functional
monitoring and planning. Our new Performance Blueprints offer best practice
knowledge from the Cognos Innovation Center, together with best-in-class enterprise
planning and business intelligence capabilities.”
Clinical Trial Forecasting and Sample Optimization are the first in a series
of life sciences-specific solutions planned by Cognos. To date, Cognos offers
a full suite of Performance Blueprints that cover a wide spectrum of planning
and performance management process areas, such as strategic financial planning
and forecasting; sales planning and forecasting; workforce planning; expense
planning; and capital expenditure planning. Cognos Performance Blueprints are
a key component within the Cognos Performance Management System, which brings together
technology, best practices, analytical applications and a broad network of
partners into a single performance management solution.
Clinical Trial Forecasting and Sample Optimization Blueprints are available
immediately to Cognos customers.
Cognos is a recognized leader in delivering performance management solutions
for the pharmaceutical industry. Currently, 24 of the top 30 pharmaceutical
firms rely on Cognos performance management software. Customers include Kos
Pharmaceuticals, Novartis, Bayer
UK, and Quintiles
Transnational. For more information about Cognos solutions for pharmaceuticals,
please visit http://www.cognos.com/solutions/industry/pharmaceuticals-life-sciences/index.html
ABOUT THE COGNOS INNOVATION CENTER FOR PERFORMANCE MANAGEMENT:
The Cognos Innovation Center for Performance Management was established in
June 2004 to advance the understanding of proven planning and performance management
techniques, technologies and practices. Staffed by experts in planning, management,
and technology, the Innovation Center partners with Cognos customers, academics,
industry leaders, and others seeking to accelerate adoption, reduce risk, and
maximize the impact of technology-enabled performance management practices.
For more information, please visit: http://www.cognos.com/innovationcenter/
About Cognos:
Cognos, the world leader in business intelligence and performance management
solutions, provides world-class enterprise planning and BI software and services
to help companies plan, understand and manage financial and operational performance.
Cognos brings together technology, analytical applications, best practices,
and a broad network of partners to give customers a complete performance system.
The Cognos performance system is an open and adaptive solution that leverages
an organization’s ERP, packaged applications, and database investments.
It gives customers the ability to answer the questions -- How are we doing?
Why are we on or off track? What should we do about it? – and enables
them to understand and monitor current performance while planning future business
strategies.
Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes. Cognos
performance management solutions and services are also available from more
than 3,000worldwide partners and resellers. For more information,
visit the Cognos Web site at http://www.cognos.com.
Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.
Note to Editors:
Copies of previous Cognos press releases and Corporate and
product information are available on the Cognos Web site at http://www.cognos.com.
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