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Cognos Launches “Powered By Cognos” Initiative

– Presents greater market opportunity for partners that
develop, market, and sell solutions based on
Cognos Performance Management System –

ORLANDO, FL, COGNOS FORUM, June 27, 2005— Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and corporate performance management (CPM), today announced the launch of the “Powered by Cognos” initiative. The new program – designed to empower and showcase partners that develop, market, and sell solutions based on the Cognos Performance Management System capabilities – is a key element of Cognos’ overall approach to enable organizations worldwide to unlock performance for sustainable competitive advantage. (See today’s associated release at: http://www.cognos.com/news/releases/2005/0627_3.html)

Partners that enlist in the Powered by Cognos program will be able to market and deliver solutions in one of the industry’s high-growth areas. According to Gartner, the CPM market is projected to grow over 13% in 2005, reaching approximately $650 million in new license revenue. Gartner projects this market will reach over $900 million by 2009 with a compound annual growth rate of 8.9%. *

“ Powered by Cognos is an important enabling element in providing a complete performance system in which Cognos and its partners deliver applications that address specific pain points for customers. Adoption of the Cognos Performance Management System by our partners provides customer organizations with greater agility and effectiveness to gain sustainable competitive advantage,” said Dave Laverty, senior vice president, global marketing, Cognos. “The Powered by Cognos initiative enhances the position of Cognos and its partners as strategic trusted innovators for customers. It’s a clear win-win for all parties – partners, Cognos, and most importantly, for our customers.”

The Cognos Performance Management System enables organizational agility and improves the decision-making process for organizations by connecting people and goals across operations and management functions with right-time actionable information.

The Powered by Cognos program allows partners to develop and deliver solutions that leverage and extend the Cognos Performance Management System, which combines the forward management view of the business (planning, budgeting and forecasting) with the current and historical view of the business (financial consolidations, scorecarding, reporting, and analysis). Specific applications developed by inaugural partners include Communications and High Tech, Supply Chain Analytics, Public Sector, Mortgage Banking, Mobile Solutions, Risk Management, Legal, Financial Analytics, Operational Analytics, Customer Analytics, Workforce Analytics, Revenue Planning and Forecasting, Expense Planning, and Restaurant and Hospitality.

Customers that adopt solutions developed by Powered by Cognos partners will know that the solutions are based on best practices and proven technologies to improve corporate or operational performance of leading organizations. Leading global organizations initially participating in the Powered by Cognos program include Accenture, Aviana Global, BearingPoint, Deloitte, JCB Partners, JSC Global Solutions, Redwood Analytics, SSA Global, and Vaultus Mobile Technologies.

A charter member of the Powered by Cognos program, Deloitte is one of world’s leading professional services firms . Deloitte is a preferred solution provider offering supply chain performance management implementations for Cognos customers. The joint Cognos and Deloitte solution, Supply Chain Performance Accelerator™, allows customers to implement effective supply chain planning, monitoring, and execution solutions that optimize supply chain performance across their extended enterprise.

“Successful supply chain performance management is about connecting performance measures and strategy.  It’s also about prioritization and knowing what to do with alerts and status changes as they occur,” said Ray Pineda, partner, Deloitte Consulting.  “The Cognos Performance Management System clearly raises the bar for driving performance management across the organization. Working together, Deloitte and Cognos can help global organizations achieve the benefits of greater efficiency, and take advantage of expanded opportunities that come with a sound application of performance planning.”

The Powered by Cognos program expands The Cognos Partner Program (CPP), a global partner framework that brings together Cognos partners and their specific values under one inclusive program. The existing CPP organizes partners according to the reselling or licensing of Cognos software (Resellers and OEM Partners) and those partners providing additional services and complementary technology to Cognos customers (Consulting Partners and Technology Partners).

* Gartner Market Focus: Corporate Performance Management, Worldwide, 2003-2009, C. Eschinger, C. Graham, L. Geishecker, F. Buytendijk, March 4, 2005.

About Cognos:

Cognos, the world leader in business intelligence and corporate performance management, delivers software and services that help companies drive, monitor and understand corporate performance.

Cognos delivers the next level of competitive advantage - Corporate Performance Management (CPM) - achieved through the strategic application of BI on an enterprise scale. Our integrated CPM solution helps customers drive performance through planning; monitor performance through scorecarding; and understand performance through business intelligence.

Cognos serves more than 23,000 customers in over 135 countries. Cognos enterprise business intelligence and performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com.


Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Note to Editors:
Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com, and at PR Newswire's site at http://www.prnewswire.com.

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