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SAE International Standardizes on Cognos Business Intelligence

— Web reports made easier with Cognos solution —

BURLINGTON, MA, June 22, 2004—SAE International, the premier society dedicated to advancing mobility engineering worldwide, has implemented an enterprise business solution from Cognos (NASDAQ: COGN; TSX: CSN), the world leader in enterprise business intelligence (EBI) and corporate performance management. SAE will present their successful solution at Cognos Forum on June 30th in Orlando, Florida.

Cognos allows SAE to combine multiple data sources, quickly process high volume transaction data, and modify reporting as needed to obtain greater value from customized analysis. By leveraging multiple data sources, SAE can look at valuable data on customers, revenue and website activity. Managers can now look at data from across the organization and evaluate performance across time, perform in-depth analysis, and create accurate performance forecasts.

"With Cognos, we can easily integrate revenue streams, web browsing patterns and other CRM data to provide a better understanding of overall business activity," said Melissa Crownover, business intelligence administrator at SAE. "With our website providing a major global outreach for the many products and services we offer, we needed a solution that would provide complete and comprehensive analysis. Cognos enables us to move from the big picture at the top level all the way down to specific details from any angle to forecast continued performance and make progress accordingly."

"With the Cognos Enterprise BI solution, SAE has the benefit of quicker, easier access to information that allows them to evaluate problems as they arise and gain deep insight into their customer base," said Karen Williams, vice president of product marketing, Cognos. "Cognos helps companies move from spreadsheets to strategic reporting and analysis and helps consolidate data assets into a central source of information to provide visibility into every aspect of the business."

For more details on Cognos Forum 2004, or to register, please visit http://www.cognos.com/cognosforum/index.html.

About SAE:
SAE is a non-profit engineering and scientific organization dedicated to the advancement of mobility technology to better serve humanity. Nearly 85,000 engineers and scientists who are SAE members develop technical information on all forms of self-propelled vehicles, including automobiles, aircraft, aerospace craft, trucks, buses, marine, rail and transit machinery. This information is disseminated through SAE meetings, books, electronic products and databases, technical papers, standards, reports, and professional development programs.

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Note to Editors:
Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com, and at PR Newswire's site at http://www.prnewswire.com.

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