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Baseline Magazine and Nucleus Research Honor Cognos Customers with Technology ROI Awards
Bedford, Freeman, & Worth, City of Albuquerque take top honors for achieving significant business results from their Cognos investment
BURLINGTON, MA, June 11, 2003Cognos (NASDAQ:COGN; TSX:CSN), the world leader in business intelligence and corporate performance management, today announced two of its leading customers have been honored with Baseline Magazine/Nucleus Research's first annual Technology ROI Awards. Bedford, Freeman, & Worth took top honors in the enterprise planning category, while the City of Albuquerque took top honors in the business intelligence category. Both were honored for achieving significant business results from their Cognos investment.
"The Technology ROI Awards are given to those companies who have achieved outstanding business results from their technology investments. Our research clearly shows the positive impact that solutions like Cognos can have on the corporate performance of the world's leading organizations," said Rebecca Wettemann, Nucleus Research's vice president of research. "Now more than ever, business intelligence and enterprise planning solutions represent an attractive investment for companies that are seeking to improve revenues and increase efficiencies across the enterprise."
In December 2002, an independent study by Nucleus Research reported that 80% of Cognos customers interviewed have achieved a positive return on investment (ROI) from their Cognos deployment. The report found that customers saw increased productivity and revenues, and reduced operational costs as a result of their Cognos deployments.
"In today's economy, ROI analysis is an invaluable tool for executives making significant technology investment decisions," said Dave Laverty, senior vice president, global marketing, Cognos. "Bedford, Freeman, & Worth and the City of Albuquerque clearly recognize the strategic value of corporate performance management and Cognos is proud to be a contributor to their continued success."
Bedford Freeman & Worth:
Bedford, Worth & Freeman, a New York-based higher education publishing house, recognized a critical need to revamp its project planning process. Prior to implementing Cognos, the company relied on a series of spreadsheets maintained by the CFO's office to do financial planning. Maintaining the spreadsheets was labor-intensive, not just for the finance department, but for the editors. Editors were dedicating three to four days a quarter to data entry in support of the budgeting and planning process. At the end of the process, the editors and financial managers did not have the right information and it was not possible to see in a single view all the elements impacting the profitability of a project. Lastly, there was no way to look at the overall profitability of a discipline, which comprised the rollup of individual projects in an academic field like physics or geoscience.
Since implementation, there have been major changes in the way the company makes planning decisions. Editors enter information throughout a project's life cycle - and more importantly, view the same information. They are also able to see the true costs related to a project (book + supplements) and the associated revenue. Editors can model assumptions through a "what if" analysis, and explore the impact on projected costs and revenue through time. This work is now an established part of the long-range, project-control process.
Overall, there has been a significant improvement in the project investment decisions. Since planning decisions now are made on the total profitability of the book plus the ancillary materials (i.e., the project), costs are saved on ancillary materials and the company can choose to commit to those ancillary materials that positively impact profitability of the project. The planning process also leads decisions on which disciplines to invest in. Essentially, individual decisions on books have been replaced with more intelligent decisions on projects and groups of projects for investment. Using Cognos has resulted in a dramatic improvement in profitability for the division.
City of Albuquerque:
New Mexico's largest city, the City of Albuquerque provides a wide cross-section of critical municipal services to its more than 450,000 residents. Police, fire, paramedic services; water; and residential and commercial development planning historically maintained highly distributed information systems, all capturing a high volume of data about financial and operational performance. With a mix of legacy mainframe and distributed relational database systems, officials could not generate their own reports, nor could consolidated information be shared interdepartmentally. Further, City of Albuquerque officials wanted to provide key data to city residents - especially public safety data - and had no easy means to do so under its existing information infrastructure.
For hundreds of the city's workers, police and fire departments, Cognos Enterprise BI Series 7 provides an integrated Web-based interface that offers point-and-click access to crime, human resources and financial information as well as other important municipal services data. Cognos' robust analysis and flexible reporting capabilities on the vast stores of data in disparate information systems allow users to consolidate information and quickly identify trends.
The City of Albuquerque has also developed a unique and highly progressive e-government site that provides updates on key public safety issues and other key municipal data. Servicing the needs of the wider population, the Albuquerque Police Department is able provide up-to-date public safety information to residents via a 24 x 7 public Extranet site. The IT team at City of Albuquerque is now extending the use of Cognos Enterprise BI Series 7 to not only deliver Web-based analysis and reporting environment for crime statistics across the city and crime data by specific neighborhood but also details on campaign contributions as the City gears up for a municipal election in the fall. Dealing with vast stores of information resident in local government databases, city officials chose Cognos Enterprise BI Series 7 because it offered both the ease of use necessary to service a non-technical public and the scalability necessary to service a 24x7 Web environment.
As a result of its many uses, Cognos Enterprise BI Series 7 has facilitated a significantly higher degree of city employee productivity. It has reduced the number of phone calls received by employees in departments such as finance, human resources and planning. It is estimated by department officials that 1,200 fewer calls need to be fielded annually thanks to Cognos. Information services and accounting staff no longer have to create reporters for consumption across the city's many departments nor do IT staff need to field a high volume of ad hoc requests. It is estimated that the city's IT personnel would spend at minimum 1.5 hours daily creating ad-hoc reports - now the Cognos reporting system can be used as a self-service system by the majority of the city's user community.
All winners are highlighted in the June issue of Baseline Magazine at www.baselinemag.com.
About Baseline:
Baseline, published by Ziff Davis Media, is a practical guide to costing and managing the deployment of leading-edge information systems. Through case studies, news stories, company dossiers, and financial tools, the publication provides technology leaders and business executives with a detailed look at how their peers are implementing information technology. The success or failure of each implementation is measured by the company's actual progress against "baseline" expectations of financial returns and technology deliverables. Please visit www.baselinemag.com for recent cases studied and tools produced. For more information on Ziff Davis Media, please visit www.ziffdavis.com.
About Nucleus Research:
Nucleus Research is an independent global research and advisory firm that provides CFOs and CIOs with the financial and technology insight they need to make clear, accurate assessments of the returns from their technology investments. The company is the first firm of its kind to blend financial analysis with comprehensive technology expertise to deliver 100% impartial return-on-investment (ROI) information to organizations worldwide. Nucleus Research uses an uncompromising set of processes and tools to evaluate the financial return on IT assets throughout a technology's life cycle, from selection and deployment to upgrade and retirement. Nucleus Research's ROI assessment methodology can be applied to virtually any technology investment.

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Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.
Note to Editors:
Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com, and at PR Newswire's site at http://www.prnewswire.com.
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