BURLINGTON, MA, November 18, 2002—Cognos (Nadaq:COGN; TSX:CSN), the world leader in business intelligence (BI), today announced a new executive forum series featuring the world's leading authority on performance management, Dr. Robert Kaplan. During these half-day events, participants will gain new insight into the strategies and technology solutions needed to effectively align corporate goals with individual execution across the organization. The forums will take place in major cities across North America and Europe.

"I am delighted to be collaborating with Cognos on this exciting forum series," said Robert Kaplan, Harvard Business School professor and chairman of the Balanced Scorecard Collaborative. "Companies, if they wish to compete and win in today's global economic environment, must have capabilities that align and communicate their strategies throughout the organization, and that provide relevant, valid and timely feedback on their strategic performance."

These forums are for senior executives in both the private and public sectors, and will explore a variety of topics including:

• Translating strategy into operational terms with balanced scorecards and strategy maps

• Aligning the internal activities of the organization with the customer value proposition

• Linking business units and shared services to achieve organizational synergies

• Fostering employee commitment to strategy, with tools such as balanced paychecks

• Measuring organizational performance against strategy

About Dr. Robert Kaplan:
Robert Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School, and is a cofounder and chairman of Balanced Scorecard Collaborative, Inc. (BSCol). Prior to Harvard, Dr. Kaplan served as dean of the Graduate School of Industrial Administration, Carnegie Mellon University. Dr. Kaplan's research, teaching, and consulting focus on performance measurement, including the Balanced Scorecard and activity-based costing. He is the creator of the Harvard Business School video series Measuring Corporate Performance, and the author of more than 100 papers and nine books. Dr. Kaplan received a BS and MS in electrical engineering from the Massachusetts Institute of Technology and a Ph.D. in operations research from Cornell University.