Cognos Cited as "Visionary" Company In New Analyst Report on Corporate Performance Management
— Cognos Metrics Manager Latest Example of Company's CPM Vision in Action —
BURLINGTON, MA, October 9 2002—Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence (BI), today announced it has been cited as a "visionary" company in Gartner's new Corporate Performance Management (CPM) Suites Magic Quadrant. The Magic Quadrant is an analysis tool Gartner uses to describe the strengths and vulnerabilities of vendors within specific markets and domains.
Corporate performance management (CPM) is an umbrella term that describes the methodologies, metrics, processes, and systems used to monitor and manage an enterprise's business performance. Cognos has embraced CPM as the future of the BI market as organizations look to align business strategy with execution across the enterprise. Cognos was the first BI vendor to deliver a comprehensive framework for CPM (http://www.cognos.com/news/releases/2002/0422.html), and this week launched Cognos Metrics Manager, a breakthrough scorecarding solution that enables organizations to actively monitor, analyze, and report at every level of the business (http://www.cognos.com/news/releases/2002/1007.html).
"Being ranked a visionary by an analyst firm such as Gartner is further confirmation of our momentum in the corporate performance management space," said Dave Laverty, senior vice president of Marketing at Cognos. "Cognos is unique among BI vendors in its ability to deliver a comprehensive solution that enables the entire management cycle - planning, budgeting, reporting, analysis, and scorecarding."
The analytical metrics for the CPM Magic Quadrants encompass vendor viability, functionality, technology, and service and support. In addition, to these standard metrics, Gartner has expanded on the functionality to support the definition of CPM, and there are a number of criteria unique to CPM suites. Vendors need to specifically address these criteria to qualify for the Magic Quadrant and to compete for a favorable spot within it. According to Gartner, visionaries have a clear vision of market direction and are focused on preparing for that, but they can still improve in terms of optimizing service delivery.
Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted September 2002 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.'s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements.
Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose.
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Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.
Note to Editors:
Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com, and at PR Newswire's site at http://www.prnewswire.com.
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