TELUS Mobility Answers Business Intelligence Needs with Cognos®
- Over 5000 employees will use Cognos to strengthen reporting/CRM initiatives -
BURLINGTON, MA, November 5, 2001TELUS Mobility, one of Canada's leading wireless telecommunications companies, today announced that they have implemented a business intelligence solution from Cognos to support the company's enterprise reporting needs and strengthen customer relationship management (CRM) initiatives. Cognos® (Nasdaq: COGN; TSE: CSN) is the leading global provider of business intelligence solutions.
With more than two million wireless clients across Canada, TELUS Mobility needed a flexible, Web-based solution that would allow them to effectively use the enormous amounts of stored customer data, as well as monitor internal key performance indicators (KPI's). One of the largest user groups is sales and marketing, where TELUS Mobility employees use Cognos Impromptu, Impromptu Web Reports®, PowerPlay Enterprise Server and PowerPlay® to analyze and report on the profitability of marketing campaigns, as well as perform comparative analysis between campaigns.
"TELUS Mobility wanted to standardize on a single business intelligence vendor and Cognos offered the most flexible, powerful solution available," said Victor Antunes, Manager, Decision Support and Data Warehouse, TELUS Mobility Corporation. "With Impromptu Web Reports® TELUS Mobility employees utilize the Web to instantly access information that will give them a deeper understanding of the client base and assist them in making strategic business decisions."
Deploying Cognos has created a 'self serve' type of data environment at TELUS Mobility, which has considerably reduced the pressure on IT to create and distribute scheduled reports. Additional Cognos users include employees in finance, product development, client operations and engineering.
"By deploying Cognos, TELUS Mobility has extended their ability to monitor and anticipate the changing needs of their client base and share that information internally to maximize marketing and sales initiatives," said Alan Rottenberg, senior vice president, e-Business Applications Unit, Cognos. "This agreement further emphasizes the enterprise nature of Cognos' reporting and analysis solutions and the value they deliver in strengthening the competitive advantages of corporations across all industries."
About TELUS Mobility:
TELUS Mobility provides a full suite of wireless services to more than 2.3 million clients across Canada. For more information, please visit us at www.telusmobility.com.
TELUS Corporation (TSE: T, T.A; NYSE: TU) is one of Canada's leading telecommunications companies, providing a full range of telecommunications products and services that connect Canadians to the world. The company is the leading service provider in Western Canada and provides data, Internet Protocol, voice and wireless services to Central and Eastern Canada.

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