BURLINGTON, MA, Oct. 26, 2000—Cognos^® (Nasdaq:COGN; TSE:CSN), the world's largest and most successful business intelligence company, today announced Mediagrif Interactive Technologies (TSE: MDF) Inc. has selected Cognos enterprise business intelligence to perform sophisticated analysis and reporting on eMarketplace activities. Mediagrif is a leading developer and operator of B2B e-commerce marketplaces that is currently involved in eight diverse eMarketplaces, which target the electronic component, computer and telecom equipment, maintenance, repair and operations (MRO), licensing, as well as wine and spirits industries.

Mediagrif's eMarketplaces required an effective way to perform deep analysis of marketplace customer bases, transactions and trends, as well as Mediagrif revenue, expenses, and call centre activities. With the help of Cognos enterprise business intelligence, Mediagrif expects to uncover eMarketplace trends and allow employees to enhance productivity by better understanding every aspect of the business performance. Mediagrif also expects to provide its global customer base with even more value-added services as well as packaged market intelligence.

According to Patrice Breton, director, emerging technologies, Mediagrif Interactive Technologies Inc.: "The Cognos solution is an ideal solution to help better leverage our existing technological and operating capabilities. It will allow us to better analyze and understand key aspects of our business activities and at the same time simplify the decision-making process."

The software will operate in a Sun Microsystems UNIX environment and access data in an Oracle data warehouse.

"Today's announcement is yet another clear demonstration of the market momentum Cognos has in the B2B trading exchanges marketplace. As a B2B eMarketplace leader and visionary, Mediagrif Interactive Technologies has selected the Cognos solution to sharpen their competitive edge in this hyper-competitive arena," said Joanne K. Masingill, Cognos' senior vice president of marketing. "For our eMarketplace customers, Cognos enterprise business intelligence represents a critical market advantage and point of differentiation. The Cognos solution allows them to clearly understand their business performance and their customers."

According to Forrester Research, of the US$2.7 trillion B2B e-commerce market in 2004, US$1.4 trillion will flow through e-commerce marketplaces.

Cognos premier partner, Syntax.net, an industry leading developer and integrator of agile, collaborative software solutions based in Montreal, implemented the Cognos solution deployed at Mediagrif.

Mediagrif Interactive Technologies Inc.
Founded in 1996, Mediagrif Interactive Technologies (TSE: MDF) Inc. is a leading developer and operator of vertical business-to-business e-commerce marketplaces. Mediagrif's current marketplaces attract a membership base of over 6,000 businesses located in 52 countries.

Mediagrif owns and operates the Broker Forum, Memory Network, Power Source On-Line and Telecom Finders. The company also jointly owns with key industry partners Virtual Chip Exchange, VirtualMRO, Virtual License Exchange, and a recently announced marketplace in the wines and spirits industry.

Headquartered in Metropolitan Montreal, Mediagrif Interactive Technologies has offices in Quebec City, Canada, as well as in the United States and Europe. The company currently employs 350 people. You will find Mediagrif at www.mediagrif.com.