Cognos® Sales Win: The Ultimate Click & Mortar Company Embraces e-Business with Cognos Business Intelligence
Ottawa, July 11, 2000Cognos® (Nasdaq:COGN;
TSE:CSN), the worlds largest and most successful business
intelligence company, announced today that Lafarge Corporation (NYSE
& TSE: LAF), North Americas largest diversified supplier of
construction material products, has selected the Cognos business
intelligence solution as a key component of its e-business infrastructure
within its cement division.
Lafarge will foster knowledge-sharing and collaboration by providing
employees and business partners with the ability to access, analyze and
report on in-depth, real-time information from their desktops with
Cognos Web-based solution. Lafarge will benefit from a unified view
of global business activities, and be able to accelerate decision-making,
streamline processes and strengthen e-business relationships.
Cognos electronic, interactive business analysis and reporting
solution will replace Lafarges static, paper-bound reporting system
to improve the quality and speed of decision-making. It is planned that,
by the end of 2000 the Cognos solution will be deployed throughout
the Cement organization in North America.
"Lafarge is positioning itself as an e-business leader in the
construction materials industry. Cognos is perfectly aligned with our
e-business initiative to leverage information assets and create synergies
across the organization and supply chain," said Marc Cardinal,
Lafarges IT director of systems development and support for the
Cement Division. "Cognos provides an end-to-end solution that empowers
business users to perform in-depth analysis and reporting with the
simplicity of a Web browser. Cognos enables Lafarge to use the
dissemination capabilities of the Web to drive faster, more confident
decisions by our employees and business partners."
The DecisionStream® component of Cognos solution played a
major factor in Lafarges decision. Lafarge consolidates and analyzes
information residing in different systems spread across multiple North
American locations using a data warehouse and a set of subject-oriented
data marts. DecisionStream ensures the information originating from
various repositories is coordinated and structured according to the subject
dimensions specified by the business user, regardless of the data
source.
"Lafarge and other traditional companies evolving into
e-businesses are using Cognos Web-based technology to connect their
employees, customers and suppliers to the organization through an open,
coordinated information source," said Joanne K. Masingill, Cognos senior
vice president of marketing. "Information is not only the currency
of the New Economy, its also the foundation of interpersonal
relationships in the e-business age. Cognos facilitates information-based
relationships by transforming data into collaborative intelligence."
Lafarge
Lafarge Corporation is North Americas largest diversified supplier
of cement, concrete, aggregate and other basic materials for residential,
commercial, institutional and public works construction. The company
operates 15 cement plants, more than 700 construction materials operations,
three drywall manufacturing facilities and other businesses in 44 states
in the U.S. and all provinces of Canada. The companys majority
shareholder is Lafarge S.A. of Paris, France. The Lafarge Group is the
world leader in construction materials with operations in 70 countries and
1999 sales of more than $11 billion.

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