Cognos® e-Commerce Analysis Turns Web Sites into Profitable Sales Channels
-- e-Applications Deliver Immediate Business Value to IBM WebSphere Commerce Suite Customers --
E-BUSINESS EXPO 2000, SAN JOSE, CA, June 14, 2000
Cognos® (Nasdaq:COGN; TSE:CSN), the worlds largest and most successful
business intelligence company, today announced Cognos e-Commerce Analysis,
a packaged e-Application for the IBM® WebSphere Commerce Suite.
The e-Commerce Analysis application will allow IBM WebSphere Commerce Suite
users instant, integrated access to transactional data resulting from
e-commerce activity.
Cognos e-Applications are a series of analytic applications that address
key functional areas of an organization. e-Commerce Analysis e-Application
deliver immediate business value through the ability to analyze customer
profiles and buying patterns, identify the most profitable products,
calculate average order size, examine revenues, and track shipments by
customer and date.
Cognos e-Commerce Analysis e-Application, together with Cognos Sales
Analysis e-Application will enable businesses to integrate traditional
"back-end" data with e-business data to deliver a comprehensive, unified
understanding of how their entire business is performing. Additionally,
the combination of e-Commerce Analysis and Sales Analysis applications
maps key trends in customer behavior, whether customers are shopping online
or at a brick and mortar site. Using e-Applications, organizations will
be able to determine how customer buying habits have changed and track the
differences between their storefronts and e-business sites.
For example, it will let business determine if an e-commerce venture is
cannibalizing its traditional bricks and mortar enterprise.
"Cognos e-Commerce Analysis e-Application offers immediate insights into
e-commerce transactions so organizations quickly understand e-business
activities to optimize customer experiences, create more efficient sales
and reduce costs," said Alan Rottenberg, Cognos senior vice president of
the e-Applications Business Unit. "Cognos enables organizations - from
traditional companies to e-businesses - to provide unprecedented value to
their customers and partners by offering an analytic application for IBM
WebSphere Commerce Suite and in turn, create more profitable sales
channels."
Cognos e-Commerce Analysis e-Application provides a coordinated view
and understanding of e-commerce processes that allow organizations to
understand the 'why and the 'what of their customers
interactions - including what they are buying, frequency of transactions
by customer, buying trends by customer type, product performance, customer
demand, customer segmentation, and demand during the day or season of the
year.
Cognos e-Commerce Analysis e-Application transform e-business
transactional data into actionable business information companies can
analyze to gain a better understanding of:
eLoyalty- Identifying the most profitable and most frequent
customers
Customer Segmentation - Finding the most valuable customer segments and
understanding their specific needs, habits and buying patterns
Fulfillment - Ensuring the efficient processing of orders and shipment
of products to the customer
Customer Satisfaction - Enhance customer relationships through a better
understanding of your customers and their e-commerce experience
Marketing Programs - Knowledgeably analyze customer trends, buying
habits, and effective purchasing combinations to extend offerings into
areas that will have the greatest impact on the bottom line
About WebSphere Commerce Suite
IBMs WebSphere Commerce Suite, the first integrated e-commerce
solution, provides a wide range of easy-to-use features and functions for
content management, relationship marketing, order management, and payment
management for all types of Internet businesses, including
business-to-business, business-to-consumer, and e-marketplaces. Sites
built with WebSphere Commerce Suite can easily integrate with both internal
and external systems and grow with the changing needs of an e-business.
IBM WebSphere Commerce Suite customers benefit from the functionality of
the WebSphere family, which integrates Web commerce, Web application server,
Web application development tools, transaction processing and distributed
component software from IBM.
About Cognos e-Applications
Cognos e-Applications include defined extractions and data models, proven
business content and best practices displayed through captured business
metrics, and a full suite of key performance indicators (KPIs), reports
and analyses. Built upon Cognos unique operational framework and
robust production environment, Cognos e-Applications help SAP, J.D. Edwards,
Oracle Applications and IBM WebSphere Commerce Suite customers get a
strategic perspective on their data, enabling them to derive immediate
business value from their Enterprise Resource Planning (ERP) and e-commerce
systems.
Availability
Cognos e-Applications for e-Commerce will be available within 90 days,
sold directly and through Cognos solutions providers and OEMs.

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Note to Editors:
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