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Cognos® e-Commerce Analysis Turns Web Sites into Profitable Sales Channels

-- e-Applications Deliver Immediate Business Value to IBM WebSphere Commerce Suite Customers --

E-BUSINESS EXPO 2000, SAN JOSE, CA, June 14, 2000— Cognos® (Nasdaq:COGN; TSE:CSN), the world’s largest and most successful business intelligence company, today announced Cognos e-Commerce Analysis, a packaged e-Application for the IBM® WebSphere™ Commerce Suite. The e-Commerce Analysis application will allow IBM WebSphere Commerce Suite users instant, integrated access to transactional data resulting from e-commerce activity.

Cognos e-Applications are a series of analytic applications that address key functional areas of an organization. e-Commerce Analysis e-Application deliver immediate business value through the ability to analyze customer profiles and buying patterns, identify the most profitable products, calculate average order size, examine revenues, and track shipments by customer and date.

Cognos e-Commerce Analysis e-Application, together with Cognos’ Sales Analysis e-Application will enable businesses to integrate traditional "back-end" data with e-business data to deliver a comprehensive, unified understanding of how their entire business is performing. Additionally, the combination of e-Commerce Analysis and Sales Analysis applications maps key trends in customer behavior, whether customers are shopping online or at a brick and mortar site. Using e-Applications, organizations will be able to determine how customer buying habits have changed and track the differences between their storefronts and e-business sites.

For example, it will let business determine if an e-commerce venture is cannibalizing its traditional bricks and mortar enterprise.

"Cognos e-Commerce Analysis e-Application offers immediate insights into e-commerce transactions so organizations quickly understand e-business activities to optimize customer experiences, create more efficient sales and reduce costs," said Alan Rottenberg, Cognos senior vice president of the e-Applications Business Unit. "Cognos enables organizations - from traditional companies to e-businesses - to provide unprecedented value to their customers and partners by offering an analytic application for IBM WebSphere Commerce Suite and in turn, create more profitable sales channels."

Cognos e-Commerce Analysis e-Application provides a coordinated view and understanding of e-commerce processes that allow organizations to understand the 'why’ and the 'what’ of their customers’ interactions - including what they are buying, frequency of transactions by customer, buying trends by customer type, product performance, customer demand, customer segmentation, and demand during the day or season of the year.

Cognos e-Commerce Analysis e-Application transform e-business transactional data into actionable business information companies can analyze to gain a better understanding of:

  • eLoyalty- Identifying the most profitable and most frequent customers

  • Customer Segmentation - Finding the most valuable customer segments and understanding their specific needs, habits and buying patterns

  • Fulfillment - Ensuring the efficient processing of orders and shipment of products to the customer

  • Customer Satisfaction - Enhance customer relationships through a better understanding of your customers and their e-commerce experience

  • Marketing Programs - Knowledgeably analyze customer trends, buying habits, and effective purchasing combinations to extend offerings into areas that will have the greatest impact on the bottom line

About WebSphere Commerce Suite
IBM’s WebSphere Commerce Suite, the first integrated e-commerce solution, provides a wide range of easy-to-use features and functions for content management, relationship marketing, order management, and payment management for all types of Internet businesses, including business-to-business, business-to-consumer, and e-marketplaces. Sites built with WebSphere Commerce Suite can easily integrate with both internal and external systems and grow with the changing needs of an e-business. IBM WebSphere Commerce Suite customers benefit from the functionality of the WebSphere family, which integrates Web commerce, Web application server, Web application development tools, transaction processing and distributed component software from IBM.

About Cognos e-Applications
Cognos e-Applications include defined extractions and data models, proven business content and best practices displayed through captured business metrics, and a full suite of key performance indicators (KPIs), reports and analyses. Built upon Cognos’ unique operational framework and robust production environment, Cognos e-Applications help SAP, J.D. Edwards, Oracle Applications and IBM WebSphere Commerce Suite customers get a strategic perspective on their data, enabling them to derive immediate business value from their Enterprise Resource Planning (ERP) and e-commerce systems.

Availability
Cognos e-Applications for e-Commerce will be available within 90 days, sold directly and through Cognos’ solutions providers and OEMs.

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Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Note to Editors:
Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com, and at PR Newswire's site at http://www.prnewswire.com.

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