Cognos Leadership

Industry analysts, experts, and customers recognize IBM leadership in business intelligence, enterprise planning, and corporate performance management. This leadership rests on four key factors:

Industry Vision

• Cognos is a member of the Dow Jones Sustainability Indexes. Cognos has been included in the Index for six straight years. The Indexes recognize companies for their strategy, financial results, customer relationships, product innovation, and governance.
• Cognos is positioned in the Leaders quadrant of both Gartner, Inc.’s new Business Intelligence Platforms Magic Quadrant and their recent Corporate Performance Management Suites Magic Quadrant.
• Cognos is the "Editor's Choice" for Performance Management by the editors of Intelligent Enterprise (IE) magazine. In March 2005, Cognos was also named to the magazine's list of the 12 Most Influential Companies for the fourth consecutive year.
• Cognos is the only BI vendor to be named to the 2005 "B2 100" list of innovative companies by Business 2.0 magazine.
• Cognos has been ranked by Forrester Research as a leader in analytic reporting, enterprise reporting, business reporting, and consolidated platform reporting.
• Cognos named among the leaders in business performance management by META Group, Business Performance Management METAspectrum.
• Cognos has been named by the Butler Group as the market leader through every phase of the enterprise business intelligence services lifecycle.
• CEO Rob Ashe and COO Les Rechan speak with AMR Research about go-to-market plans and long-term outlook for the industry. AMR summarizes its opinion of Cognos in one word: "solid."

Innovative Products

• IBM Cognos 8 Business Intelligence was named a winner in eWEEK’s Sixth Annual Excellence Awards program in the Analytics and Reporting category.
• TechTarget's SearchCRM.com 2005 Product of the Year awards named IBM Cognos 8 Business Intelligence as the BI "Product of the Year."
• Cognos Business Intelligence is Network Computing Magazine's Editor's Choice, with top scores for reporting dashboards and ad-hoc reporting, reporting delivery and OLAP presentation.
• IBM Cognos ReportNet wins the 2005 Codie Award for the Best Business Intelligence or Knowledge Management Solution.
• IBM Cognos PowerPlay®, the world's best-selling OLAP software, earns over $1 billion in cumulative sales and wins Intelligent Enterprise Readers' Choice Award for best multidimensional analysis tool.
• Independent research shows the positive impact Cognos Enterprise Planning-based solutions have had on the corporate performance practices of organizations deploying it: Ventana Research.
• Cognos Scorecarding certified by the Balanced Scorecard Collaborative and winner of Intelligent Enterprise Readers' Choice Award for Best Business Monitoring Solution
• Cognos Enterprise Planning Series momentum grows, with 100 percent increase in sales, quarter over quarter.

Successful Customers

• Cognos serves more than 23,000 customers in over 135 countries.
• Cognos leads its competitors in the number of million-dollar deals, the leading indicator of performance management standardization.
• Cognos is the leading choice in major industries. Nine of the top 10 banks in both the U.S. and Europe use Cognos. Twenty of the top 25 pharmaceutical companies worldwide use Cognos. Four of the top five global insurance companies use Cognos.
• An 8-month payback and a 100 percent annual return at the U.S. Coast Guard led to its winning a Technology ROI award from Nucleus Research and CIO Decisions.
• Cognos is the BI vendor of choice for U.S. K-12 organizations, empowering 530 School Districts to improve performance for over 12 million students.
• More companies use Cognos business intelligence (BI) for customer relationship management (CRM) than any other BI vendor: The Data Warehousing Institute.
• The Association of Support Professionals and Support Center Practices Certification recognize Cognos for delivery of top-quality support.

Market Momentum

• Gartner Dataquest shows Cognos achieving the highest year-over-year BI revenue growth among traditional standalone BI vendors. Cognos is the only vendor in this category to experience both revenue and market share growth in the same year.
• IDC names Cognos as the only vendor to show more than 20 percent growth in the BI and CPM markets.
• Cognos is the only vendor in its industry included in the Dow Jones Sustainability World Indexes. The indexes recognize companies for their strategy, financial results, customer relationships, product innovation, and governance.
• Cognos is a member of the Balanced Scorecard Hall of Fame for having achieved consistent improvement in financial performance and operational efficiencies using the Balanced Scorecard methodology.
• Cognos ranked fifth among more than 2,000 companies in the FTSE ISS Corporate Governance Index (CGI).
• VarBusiness 500 recognizes Cognos as a top BI and CPM vendor.
• The growing extranet deployment rate and market share leadership of IBM Cognos PowerPlay® means a higher percentage of customer sites are using Cognos in an extranet: The OLAP Survey 4.

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